The upcoming social media marketing platforms

The upcoming social media marketing platforms

The year is 2004; inside one of the dorm rooms in Harvard, a young man develops a social media platform that inadvertently changes the trajectory of digital marketing and the overall marketing ecosystem forever. Fast track a decade, and that particular social media platform has

COVID-19 & the digital reawakening

COVID-19 & the digital reawakening

In February of this year, I used to get agitated by the commotion from a nearby construction site. In a month or so, the noises stopped. The construction site is now barren with fungus growing on the edges of the bricks and rods. I can

Media buying: Why stop now?

Media buying: Why stop now?

The economy worldwide is crashing. Brands are dumping their marketing strategies because they’re worried about bearing the costs. Even Facebook has taken a hit as marketers have switched to organic advertisements to tighten their budgets (AdWeek 2020). They assume there is no other choice left

Best tools to help you work from home

Best tools to help you work from home

Around the beginning of March 2020, the world seems to have come to a standstill. It’s not just China, Italy, and Spain that are in lockdown due to the rising death tolls. Canada, France, New Zealand, and Denmark are on the list too (Business Insider

Media buying: Don’t try this at home!

Media buying: Don’t try this at home!

Picture this; you’ve decided to venture into the world of fashion by opening up a boutique through a Facebook page. You have a good sense of style, your family and friends are excited to purchase from you, and your posts look professionally done compared to

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