How the Latest Core Updates 2024 Could Leave Your Rankings in Shambles

SEO, Digital Marketing
Tanzim Sarwar Taz
update seo ranking algorithm 2024

Have you noticed that your website rankings have dipped significantly? Google’s latest 2024 core update might play a role in this.  Let’s analyze what might be the cause behind the rankings being affected, what is happening, and what is the solution to keep the site in good shape.

March Update: The Big Cleanup

This update was all about cleaning up search results by getting rid of low-quality content and highlighting websites that actually help people. If a website has short, rushed, or unhelpful content, it might have dropped in rankings. Google is cracking down on content that feels spammy, is overly repetitive, or is clearly written by AI without real value. The goal? To make sure that websites offering well-researched, useful, and easy-to-read information get the attention they deserve.

Key takeaways from March:

  • Google is removing low-quality, unhelpful content from search results.
  • AI-generated and spammy content is being penalized.
  • Websites with well-researched and insightful content are being rewarded.
  • Prioritizing human-friendly, user-focused information is crucial for ranking success.
  • High-quality, engaging writing is more important than ever.

You can learn more about it here: Google March core update

August Core Update: Spotlight on Originality and Feedback

ranking drop

In August, Google aimed to reward originality. Smaller websites with unique and helpful content got a boost, while larger sites relying on rehashed material saw declines.

Key Takeaways from August:

  • Google loves original, valuable content.
  • Websites that bring fresh, useful information are being rewarded.
  • Repetitive or AI-generated content that lacks uniqueness will not perform well.

Check out more in detail here: What to know about our August 2024 core update

November Core Update: Moderate Impact, Big Lessons

The November update pushed sites to focus on what users want rather than what search engines prefer. Google is now prioritizing content designed for actual human engagement over content created just to manipulate rankings.

Key Takeaways from November:

  • Content aligned with the user needs to be performed better.
  • Different industries experienced varying levels of impact, making it essential to track sector-specific trends.
  • Sites prioritizing value and originality remained stable or improved.

December Core Update: Intent and Technical Excellence

In December, Google rolled out an update that fine-tuned how well a website aligns with user intent and how smoothly it functions. If your site loads slowly, is difficult to navigate or isn’t optimized for mobile, it could be pushed down in rankings.

Key Takeaways from December:

  • Fast, mobile-friendly websites rank higher.
  • Content should directly answer users’ questions and meet their search intent.
  • Technical SEO is more important than ever.
  • A seamless user experience is a top priority

Potential Causes for Ranking Drops:

Here’s the thing, Google keeps its exact methods under wraps, but based on past updates and SEO best practices, here are the key areas Google’s targeting:

Content Catastrophe

Imagine showing up at a restaurant where the menu offers nothing but reheated microwave meals. That’s what low-quality content looks like to Google.  Think thin articles with no real depth, content churned out for quantity over quality, and information that’s simply not helpful.

Poor User Experience 

Slow loading times, mobile-unfriendliness, and clunky navigation are like kryptonite to Google. They want websites that offer a smooth and enjoyable user experience, like a well-oiled machine that keeps visitors engaged.

Lack of EAT (Expertise, Authoritativeness, Trustworthiness):

Google wants to see websites with genuine expertise behind them. Are you a guru in your niche? Is your reputation firm and reliable? If not, it’s time to assert yourself as a leader in your field and earn the trust of your audience.

You might be thinking: Uh oh, my website might be ticking some of those “bad” boxes. What can I do? I might have to give up now!

But Wait! There’s Hope for Your Rankings!

get number one ranking on google

Don’t despair! Even if your rankings take a hit, there are ways to come back strong. Here’s your SEO battle plan:

Content Revamp

The time for fluff is over. Put your focus on generating informative, high-quality content that truly adds value to your audience. Conduct thorough research, back your claims with data, and offer unique insights. Think of yourself as a digital knight, slaying the dragon of low-quality content! (Okay, maybe that’s a bit much, but you get the picture.)

User Experience Optimization

Speed up your website! Ensure mobile-friendliness, and make sure it’s easy for users to navigate. Treat your website like a well-oiled machine delivering a smooth user experience. A great experience will result in a better ranking.

Establish EAT

Establish yourself as an expert! Share your knowledge, build relationships with other authorities in your field, and demonstrate your trustworthiness. Remember, EAT your way to the top of the search results!

Monitor and Adapt:

SEO is an ongoing battle. Have a sharp eye on your website’s performance after the latest core update 2024. Spot any areas that could be improved, and create your strategy accordingly.

Feeling a bit overwhelmed?  No shame in that! 
That’s where Notionhive Technology comes in.  Our team of SEO experts can help you navigate the March Update and its aftermath with a customized SEO strategy to optimize your content, improve user experience, and establish your EAT. Always keep up pace with the dynamic changes in the SEO landscape.

FAQ: Your Burning Questions Answered!

  • How do I know if the latest core update 2024 hit me? Keep a close eye on your website traffic and rankings. A sudden drop might be a sign.
  • How do I recover lost rankings? Follow the strategies outlined above. Patience and persistence are key.
  • Do I need professional help? While not mandatory, an SEO expert can provide valuable insights and expedite your recovery process.

The Final Scroll

The digital landscape is constantly evolving, and Google’s updates are here to stay. But instead of fearing change, let’s see it as an opportunity!

By staying informed, adapting your website, and creating content that truly benefits your audience, you can transform your website from a dusty relic into a vibrant hub that attracts both users and search engines. Imagine your website not just surviving, but thriving at the top of search results, becoming a center of knowledge and a trusted source for your audience.
So, what are you waiting for? Take action today if you want to keep your website ranking high!  And if you need an extra hand, remember Notionhive is always here to help!