Branding & digital marketing for UGO

UGO is a youth-centric lifestyle accessory brand. They encourage the youth to bring out their unique personality through smart gadgets, sunglasses, and other trendy accessories. They are also the authorized dealer of the popular watch brands, SKMEI and NAVI-FORCE.

Client NameUGO
Duration4 months
Target audienceLifestyle
SectorDigital marketing
ServicesBranding & communications, Strategy & digital marketing

The Problem

Brand Dilution Risk
As the exclusive dealer of SKMEI and NAVI-FORCE, UGO faced the risk of losing its own brand identity by being overshadowed by the third-party brands it promoted.
No Competitive Reference Point
There were no other youth-centric lifestyle accessory brands in Bangladesh, leaving UGO without any competitors to benchmark or draw direction from.
Low Market Appeal of Partner Brands
SKMEI and NAVI-FORCE, being Chinese watch brands, had little popularity among Bangladeshi youth, making their promotion a significant challenge for UGO.
Undefined Brand Philosophy
UGO struggled to translate its brand ethos into its touchpoints and experiences, lacking a clear strategy to consistently reflect its identity across all customer interactions.

Our Approach

Unique Design Language

Developed a distinct visual identity for UGO including a custom color palette, typography, tonality, and naming system to set them apart as a standout brand.

Smart Naming Convention

Created a phonetically flexible naming structure (e.g., UGO SKMEI) that allows UGO to coexist and collaborate with partner brands without losing its own identity.

Youth-Centric Packaging Design

Designed groovy, graffiti-inspired shopping bags with game-oriented copywriting to deeply resonate with the young, trend-driven target audience.

Central Campaign Concept

Built the overarching digital marketing campaign around the big idea "It's Your Game" to position UGO as a youthful, adventurous, and energetic lifestyle brand.

Bold Visual & Copy Strategy

Used loud, colorful visuals and game-oriented copywriting across all content to consistently reflect UGO's energetic brand personality.

The Solution We Delivered

016-Variant Logo System

Designed the UGO logo in 6 color variants, enabling seamless co-branding with partner brands like SKMEI and NAVI-FORCE without diluting UGO's identity.

02Brand Ethos Integration

Unified UGO's brand philosophy across all touchpoints through consistent design, tone, and messaging that spoke directly to youth culture.

03Partner Brand Familiarization

Introduced SKMEI and NAVI-FORCE to Bangladeshi youth through the "It's Your Game" campaign, making the brands feel relevant, exciting, and lifestyle-oriented.

04Engaging Copywriting

Crafted punchy, memorable taglines such as "In The Game On The Go" and "Get On The Funk!" to capture youth attention and drive brand engagement.

Impact, Measured in Numbers

Physical stores opened in Dhaka city

Additional selling points across locations

International event sponsored

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