User Research
Studied how travelers search for tours and how guides manage their daily work.
Many tour guides lacked a professional platform to showcase expertise and attract potential travelers.
Managing inquiries across multiple platforms created delays and inconsistent traveler experiences.
Tracking upcoming tours and reservations manually increased operational complexity and scheduling risks.
Offering personalized tour experiences often requires significant manual coordination and communication.
Guides had limited visibility into earnings, booking trends, and customer engagement metrics.
Studied how travelers search for tours and how guides manage their daily work.
Designed one consistent journey for guides and travelers on every screen and device.
Created a clean, travel-inspired look that makes Japan's local experiences easy to browse.
Built a fast, reliable platform for discovering tours and managing bookings.
Added messaging and transparent feedback to build trust on both sides.
Validated usability, booking flows, and the overall experience across devices.
Travelers can browse tours, explore guide profiles, and find authentic local experiences that match their interests.
Guides can showcase their expertise, experience, and unique offerings, helping travelers choose with confidence.
Guides can create, manage, and publish tours directly, making them visible to travelers searching for local experiences.
Guides and tourists can message each other before, during, and after bookings for smooth coordination.
One calendar shows upcoming and past bookings, improving scheduling accuracy and efficiency.
Guides can read customer reviews, respond to feedback, and track earnings and business insights.
Higher Tour Visibility
Faster Booking Management
Improved Traveler Engagement
Increase in Communication Efficiency
Transforming Our Online Presence to Boost User Interaction
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