When Black Print Studios and Notionhive collaborated

The Black Business and Professional Association (BBPA), which was established in 1983, is a nonprofit group that promotes equality and opportunities for the black community in business, employment, education, and economic growth. Black Print Studios (formerly known as InFaction Entertainment) was founded in 2012 as a Seneca College assignment for an online print store. That job served as the inspiration for the development of digital reality after seeing the potential of Black Print Studios. Black Print Studios is now recognized by the province as one of the original Ontario Summer Company and Starter Company alumni who was given funding and mentorship opportunities to further develop economic growth within the city of Brampton, thanks to assistance from the Brampton Entrepreneur Centre, the Ontario Summer Company, and the Ontario Starter Company program.

Client NameBlack Print Studios
Durationfour months
Target audienceCharitable organization
SectorDigital marketing
ServicesBranding & communications

The Problem

Weak digital presence
Black Print Studio lacked a strong online presence, making it difficult for potential customers to discover or engage with them digitally.
Low website sales conversion
Their website was failing to convert visitors into paying customers, resulting in minimal to no revenue generated through the online channel
Ineffective digital marketing
The studio had no effective digital marketing strategy to promote their offers, leaving promotional campaigns underperforming or entirely absent online.
Underutilized content strategy
Without targeted content creation around their offers and services, Black Print Studio was unable to attract, engage, or convert their intended online audience.

Our Approach

Meta Pixel tracking setup

Installed Meta Pixel on Black Print Studio's Facebook page to monitor website visitor actions and measure how Facebook ad traffic converted into sales.

Conversion funnel analysis

Used tracked conversions in Ads Manager to evaluate the effectiveness of the sales funnel and identify drop-off points in the customer journey.

Google Ads call extension

Launched a phone extension campaign on Google Ads using the studio's WhatsApp number, displaying a click-to-call button on mobile to drive direct inquiries.

Region-wise Instagram targeting

Ran geo-targeted Instagram ad campaigns focused on local communities, using location, demographics, interests, and lookalike audience settings.

Promotional content creation

Produced targeted content around Black Print Studio's promotional offers to drive engagement and push potential customers through the conversion funnel

The Solution We Delivered

01Measurable ad performance

Meta Pixel enabled real-time tracking of conversion events, giving clear visibility into which ads were driving actual website actions and sales

02High volume of inbound calls

The Google Ads call extension campaign generated a significant increase in direct customer calls, connecting prospects with the studio instantly.

03Stronger local community reach

Instagram's region-wise targeting helped the studio connect with nearby customers actively searching for local businesses, boosting brand visibility in the community.

04 Increased online sales

The combined conversion campaign — built on tracking, call ads, and social targeting — resulted in measurable growth in digital sales for Black Print Studio.

Impact, Measured in Numbers

+570K

Paid Reach

+400K

Website impressions

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