Brand Consistency
Maintained alignment with Noir's established brand identity throughout the campaign.
Noir wanted to close out 2019 with a strong, impactful campaign that would leave a lasting impression on their audience beyond the usual seasonal content.
The campaign needed to be genuinely fun and engaging — not just informative — raising the creative bar and making it harder to produce content that would truly resonate.
In a crowded content landscape, getting audiences to not only watch but actually remember the campaign required a concept that stood out from the noise.
With a clear expectation of producing something entertaining and memorable, the team faced the challenge of translating a high-level vision into a concrete, executable campaign idea.
Maintained alignment with Noir's established brand identity throughout the campaign.
Focused on targeting a broad range of viewers across different demographics.
Leveraged the winter season and year-end timing to make the content culturally timely.
Collaborated with well-known influencers and celebrities to amplify reach and credibility.
Treated the video as a landmark piece, marking both the end of 2019 and the close of a decade.
Created a winter-themed webisode as the core content vehicle, a proven format for Noir.
Delivered hopeful and warm greetings to welcome 2020, creating a positive emotional connection.
Featured multiple celebrities and influencers to boost engagement and audience appeal.
Utilized the webisode style — Noir's signature format — known to drive both branding success and business sales.
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