How Akij Ceramic Used AR to Boost Customer Engagement by 4X

The Problem

• Visualization Before Purchase

  Customers struggled to imagine how selected tiles would appear inside their actual living or commercial spaces before making a purchase decision.

• Dependence On Showrooms

  The traditional tile selection process relied heavily on physical showroom visits and sample inspections, limiting convenience and accessibility.

• Product Comparison Difficulties

  Comparing multiple tile designs, textures, and patterns side by side was often time-consuming and inefficient.

• Limited Digital Engagement

  Existing product catalogs lacked interactive experiences that could effectively engage customers and support purchase decisions.

• Complex Product Selection

  With hundreds of available tile options, customers often find it difficult to identify products that match their design preferences.