Technical Foundation Rebuild
Planned the rebuild of robots.txt and sitemap files, mapping out how crawl errors and broken links would be resolved with GPH's dev team.
No Google Analytics, no Search Console, no robots.txt, and no sitemap were in place, leaving zero visibility into performance and no roadmap for search engines to crawl the site.
The site loaded in 17.8 seconds, far above the ideal under two-second benchmark, with a Mobile PSI score of just 54/100, hurting both rankings and user experience.
Despite a strong Health Score, the site carried over 1,350 flagged issues, including duplicate titles, missing H1 tags, missing canonicals, and missing alt text.
The site ranked mainly for branded or low-intent keywords rather than high-value business terms, meaning the old approach wasn't bringing in qualified buyers.
Planned the rebuild of robots.txt and sitemap files, mapping out how crawl errors and broken links would be resolved with GPH's dev team.
Outlined the setup of Search Console, Google Analytics, and Tag Manager as the measurement foundation, since none of these existed at project start.
Designed a research process to shift focus from low-value branded terms toward high-intent, business-aligned search terms.
Analyzed competitor content and SERP gaps to shape a content calendar around steel industry topics and pricing.
Planned a link-building approach centered on business listings and citations, alongside verification and optimization of the Google Business Profile for local visibility.
Set up a reporting structure to track traffic, rankings, and backlinks, guiding each month's plan with the previous month's data.
Implemented robots.txt, submitted an optimized sitemap, resolved crawl errors, and configured GA4 and GSC, giving full visibility into search performance for the first time.
Mapped two rounds of campaign keywords, moving the site from low-value terms to high-intent, business-critical search terms.
Delivered optimized meta titles, descriptions, and headings across dozens of pages, alongside SEO articles targeting long tail search demand.
Verified and optimized the Google Business Profile with accurate details and imagery, turning it into a source of monthly calls and clicks.
Traffic Growth
Organic Growth
Monthly Profile Views
Transforming Our Online Presence to Boost User Interaction
Transforming Our Online Presence to Boost User Interaction
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