Unique Design Language
Developed a distinct visual identity for UGO including a custom color palette, typography, tonality, and naming system to set them apart as a standout brand.
As the exclusive dealer of SKMEI and NAVI-FORCE, UGO faced the risk of losing its own brand identity by being overshadowed by the third-party brands it promoted.
There were no other youth-centric lifestyle accessory brands in Bangladesh, leaving UGO without any competitors to benchmark or draw direction from.
SKMEI and NAVI-FORCE, being Chinese watch brands, had little popularity among Bangladeshi youth, making their promotion a significant challenge for UGO.
UGO struggled to translate its brand ethos into its touchpoints and experiences, lacking a clear strategy to consistently reflect its identity across all customer interactions.
Developed a distinct visual identity for UGO including a custom color palette, typography, tonality, and naming system to set them apart as a standout brand.
Created a phonetically flexible naming structure (e.g., UGO SKMEI) that allows UGO to coexist and collaborate with partner brands without losing its own identity.
Designed groovy, graffiti-inspired shopping bags with game-oriented copywriting to deeply resonate with the young, trend-driven target audience.
Built the overarching digital marketing campaign around the big idea "It's Your Game" to position UGO as a youthful, adventurous, and energetic lifestyle brand.
Used loud, colorful visuals and game-oriented copywriting across all content to consistently reflect UGO's energetic brand personality.
Designed the UGO logo in 6 color variants, enabling seamless co-branding with partner brands like SKMEI and NAVI-FORCE without diluting UGO's identity.
Unified UGO's brand philosophy across all touchpoints through consistent design, tone, and messaging that spoke directly to youth culture.
Introduced SKMEI and NAVI-FORCE to Bangladeshi youth through the "It's Your Game" campaign, making the brands feel relevant, exciting, and lifestyle-oriented.
Crafted punchy, memorable taglines such as "In The Game On The Go" and "Get On The Funk!" to capture youth attention and drive brand engagement.
Physical stores opened in Dhaka city
Additional selling points across locations
International event sponsored
Transforming Our Online Presence to Boost User Interaction
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