User-Centered Design Strategy
Adopted a research-driven, user-centered design approach informed by insights gathered from an extensive survey of 800+ students, faculty, and administrative staff to deeply understand real user pain points.
The previous website suffered from poor site architecture, redundant information, and a lack of intuitive navigation, making it frustrating for students, faculty, and staff to find what they needed efficiently.
Users struggled to locate critical information including academic programs, faculty directories, tuition fees, payment procedures, and important academic dates, creating significant confusion among prospective and current students.
Essential resources such as the university library, department contact details, and administrative office information were either buried or entirely inaccessible, hindering the daily experience of over 800+ surveyed users.
The website failed to adequately showcase career opportunities, internships, and job placements, leaving students uninformed about crucial professional development resources available through the university.
Adopted a research-driven, user-centered design approach informed by insights gathered from an extensive survey of 800+ students, faculty, and administrative staff to deeply understand real user pain points.
Restructured the entire content hierarchy to reflect the actual mental models of users, clearly segmenting core sections such as Academics, Admissions, Research, Campus Life, and Career Services.
Mapped out primary user journeys based on survey responses — from prospective students seeking admission info to staff accessing library resources — ensuring streamlined and intuitive access to desired content.
Eliminated duplicate and outdated content across the platform, centralizing information about faculty, departments, and research into organized, easily accessible sections.
Designed a modern, mobile-friendly interface while incorporating interactive elements such as FAQs, tuition calculators, academic calendars, and a contact directory to significantly reduce user friction.
Start with clarity. A solid plan helps your site connect with the right audience. This strategy encompasses goals, SEO, and content to achieve genuine success.
Delivered a clean, modern, and mobile-friendly interface that ensures a consistent and accessible browsing experience across all devices for students, faculty, and staff.
Created a unified and well-structured digital ecosystem where faculty directories, department contacts, academic programs, and research opportunities are all clearly organized and readily accessible.
Integrated interactive features including tuition calculators, academic calendars, and a comprehensive contact directory, transforming the website into a truly functional and user-friendly academic platform.
Beta users found information faster.
Increase in average session duration.
User satisfaction with the new design.
to reach any information
Survey participants who shaped the redesign.
Working with Notionhive on our UI/UX design project was a great experience. Their team truly understood our users and translated that into a clean, intuitive, and modern interface. The final design not only looks great but has significantly improved user engagement and overall usability.
RIDWAN BIN KHALED
Deputy Director, Office of Communications BRAC University
Transforming Our Online Presence to Boost User Interaction
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