When MR.DIY entered Bangladesh; they faced a tough challenge: standing out in a crowded market without relying on deep discounts.
Most shoppers didn’t know the brand, and with so many products to promote, they had to quickly build trust and awareness, all on a tight budget
Visual and messaging inconsistencies across touchpoints weakened brand trust and reduced recognition among target users.
To win, they needed the right audience, smart platform choices, and flawless execution—every move had to count.
To generate local buzz around new store openings in Dhanmondi, Mirpur, Uttara and Jamuna Future Park, we executed hyper-targeted Meta ad campaigns focusing on reach and engagement. Custom creatives were developed to showcase the in-store experience and brand promise of "Always Low Prices."
we ensured that promotional content reached users living near each store, driving foot traffic and curiosity ahead of launch. The campaigns were closely monitored and optimized in real-time for maximum cost-efficiency and visibility.
We collaborated with popular lifestyle and family influencers who produced authentic content showcasing their shopping experiences at MR.DIY stores
we were able to scale their impact, increase brand credibility, and drive meaningful engagement.
Audience targeting was refined based on product interests, demographics, and shopping behavior to connect with the most relevant segments.
Campaigns were optimized to maintain an efficient average frequency of 3.07, ensuring the brand message remained impactful. This careful balance prevented audience fatigue while keeping MR.DIY consistently top-of-mind.
Influencers were leveraged to authentically communicate MR.DIY's brand narrative to new audiences in Bangladesh. This human-led approach built trust and curiosity more effectively than traditional advertising alone.
Real-time adjustments were made throughout the campaign to maximize performance and efficiency. This agile approach ensured budgets were allocated smartly, delivering strong results without requiring massive media spend.
Precise targeting ensured the brand message reached the most relevant consumer segments in a new market. This data-driven approach drove meaningful visibility and engagement while keeping costs lean.
Since 2024, an ongoing media buying partnership has been maintained to support MR.DIY's sustained brand growth in Bangladesh. Scalable campaign strategies continue to be developed, reinforcing the brand's reputation and expansion momentum.
The campaign successfully established MR.DIY's presence and reputation in Bangladesh without relying on heavy discounts or price-driven promotions. This approach protected the brand's perceived value while still driving strong customer curiosity and engagement in a competitive new market.
users reached across Bangladesh
Conversion Rate Improvement
new organic Facebook followers
post engagements
Transforming Our Online Presence to Boost User Interaction
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