Maplebus: A Canadian transportation success story powered by SEO

Maplebus.ca is an intercity bus service that operates in the Canadian region. They offer express, local, and charter buses between major cities in Ontario and Quebec. They also provide parcel services.

Client NameMaplebus
Duration6 month
Target audiencePubic transport
SectorPubic transport
ServicesSEO services

The Problem

Low Website Conversions
The existing website failed to convert visitors into customers, directly impacting bookings and overall revenue growth.
Poor Search Engine Rankings
Maplebus struggled with lagging SEO performance, making it difficult for potential customers to discover them online.
Weak Local Presence
Despite being a key Canadian transportation player, they lacked a strong local digital footprint to capture nearby audiences effectively.
Insufficient Organic Traffic
Limited organic traffic restricted business growth, creating over-reliance on non-sustainable acquisition channels.

Our Approach

Keyword Research & Analysis

Conducted thorough research considering location and user intent to identify the most effective, high-performing keywords for Maplebus.

On-Page Optimization

Performed a detailed audit optimizing metadata, content, URLs, and heading tags to align with target keywords and boost search visibility.

Website Speed Optimization

Enhanced loading speed through image compression, code optimization, and server improvements for a seamless user experience.

Optimized Landing Pages

Ran A/B testing to identify the most efficient landing pages for media buying campaigns, maximizing conversion rates.

Technical SEO Fixes

Resolved broken links, 404 errors, and blocked pages while implementing schema markup for stronger search engine understanding.

The Solution We Delivered

Notionhive is a full-service digital agency helping brands design, build, and scale meaningful digital products.

01Google Tools Integration

Integrated Google Analytics 4 and Search Console to track performance, monitor user behavior, and drive data-informed improvements.

02Enhanced Search Visibility

On-page and technical fixes combined to significantly improve Maplebus's rankings and organic discoverability across search engines.

03Conversion-Focused Strategy

Landing page optimization and A/B testing directly addressed low conversion rates, turning more visitors into paying customers.

04Sustainable Organic Growth

A holistic SEO strategy built a strong foundation for long-term organic traffic growth, reducing reliance on paid channels.

Impact, Measured in Numbers

Organic keywords increased

Organic traffic growth

What Our Clients Say

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