Unlocking organic growth: How CSRM Steel overcame online visibility challenges

CSRM Steel is a leading steel manufacturer in Bangladesh, known for its high-quality products and commitment to customer satisfaction. Founded in 1990, the company has established itself as a trusted name in the industry, supplying steel for various construction and industrial projects.

 

Problem:

Despite its strong reputation, CSRM Steel faced challenges in maximizing its reach and brand awareness in the online space. Their website struggled to achieve high rankings in search engine results pages (SERPs), resulting in limited organic traffic and missed opportunities for potential customers. Additionally, the website lacked proper on-page optimization and informative content, hindering user engagement and search engine visibility.

 

Solution:

To address these challenges, CSRM Steel partnered with our SEO team to implement a comprehensive SEO strategy. Our approach included:

• Keyword research and analysis: We identified high-volume, low-competition keywords relevant to CSRM Steel's products and services. These keywords formed the foundation of our optimization efforts.
  

• On-page optimization: We conducted a comprehensive on-page audit to identify and address technical SEO issues, optimize title tags, meta descriptions, content, and internal linking structure.
  

• Content creation: We developed high-quality, informative content targeting the identified keywords and addressing the specific needs and interests of the target audience.
  

• Link building: We implemented a strategic backlink-building campaign to acquire high-quality links from relevant websites, enhancing website authority and domain trust.
  

• Technical SEO: We resolved technical issues hindering search engine crawling and indexing, ensuring smooth website operation and optimal performance.
  

• Analytics and reporting: We continuously monitored website performance, tracked keyword rankings, and generated regular reports with actionable insights for further optimization.