HayBoss Feeders: Data-Driven SEO Boosts Sales by 1066%

HayBoss Feeders™, a family-owned business based in Edmonton, Alberta, Canada, manufactures North America's leading controlled feeding systems. They take pride in serving customers across North America, offering premium animal feeders built with quality and care.

The Problem:

Hayboss Feeder faced the uphill battle of low sales, with monthly revenue stagnating at $1,200. A previous SEO effort had been initiated, but without a robust conversion tracking system in place, measuring the campaign's impact proved challenging. The company recognized the need for a data-driven approach to optimize its online presence and drive tangible business growth.

Solution:

Hayboss Feeder began by implementing a sophisticated conversion tracking system to measure website performance and user interactions accurately. With this data in hand, a detailed analysis of each page was conducted to identify opportunities for optimization. Key strategies included:

• Conversion Tracking Implementation: Establishing a robust tracking system to monitor user behavior and conversion rates.
• In-Depth Page Audits: Conduct thorough page-by-page analysis to identify areas for improvement, such as content relevance, keyword optimization, and user experience.
• Data-Driven SEO Optimization: Leveraging conversion data to refine keyword targeting, on-page elements, and overall website structure.
• User Experience Enhancement: Improving website usability and navigation to enhance user satisfaction and drive conversions.