COVID-19 & the digital reawakening

COVID-19 & the digital reawakening

In February of this year, I used to get agitated by the commotion from a nearby construction site. In a month or so, the noises stopped. The construction site is now barren with fungus growing on the edges of the bricks and rods. I can

Is your marketing turning into a jhalmuri packet?

Is your marketing turning into a jhalmuri packet?

Acknowledgment – A big thank you to Shenjuti Zaman (Trainee, Copywriting), for her amazing support in composing this article and doing the research. It would have been difficult without your help. “I have a small restaurant in Dhanmondi but I am not doing any sort

Branding in marketing: Let’s up your game

Branding in marketing: Let’s up your game

Branding. What a fancy word it sounds like. But what is branding and what significance does it have in the marketing of your business? Branding is the entire customer experience with your brand. Starting from the visual elements like colors, logo, UI/UX design, social media

Let’s make you a branding guru!

Let’s make you a branding guru!

It is easy to confuse the term “branding” with some mysterious force that makes your brand famous, or to think it is just the visual elements, which is actually just one part of the vast process that we know as Branding. The thing is, branding

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