Power of the past

Power of the past

Some time at the beginning of the lockdown, Tazrian and her mother began to watch the ‘90s Bangladeshi TV series – কোথাও কেউ নেই (Kothao Keu Nei) – “There is no one anywhere”. It was Tazrian’s first time watching the show while her mother had

COVID-19 & the digital reawakening

COVID-19 & the digital reawakening

In February of this year, I used to get agitated by the commotion from a nearby construction site. In a month or so, the noises stopped. The construction site is now barren with fungus growing on the edges of the bricks and rods. I can

Brand consultants guiding famous brands reach consumers

Brand consultants guiding famous brands reach consumers

Brand perception is like a shape-shifter. It’s in a different form today but you can’t guarantee to see it in the same form tomorrow. This is where brand consultants step in to help even famous brands adapt to the ever-changing platform. If popular brands don’t

Media buying: Why stop now?

Media buying: Why stop now?

The economy worldwide is crashing. Brands are dumping their marketing strategies because they’re worried about bearing the costs. Even Facebook has taken a hit as marketers have switched to organic advertisements to tighten their budgets (AdWeek 2020). They assume there is no other choice left

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