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Ethical marketing – Convince, not trick!

Ethical marketing – Convince, not trick!

A few days ago, I was scrolling through my news feed on Facebook when a certain owner’s post in a food review group caught my eyes. The photo of the post contained a mouth-watering picture of a burger, and large bold letters saying “Chicken burger

The art of brand storytelling

The art of brand storytelling

People often hold the misconception that the term brand storytelling refers only to the history of the founder or the formation of the brand. This is truly not the case at all. Brand storytelling is a unique content marketing strategy where you build a connection

Branding tips for small businesses

Branding tips for small businesses

Are you thinking about opening a small neighborhood café with the assumption in mind that a sophisticated issue like branding is particularly suited for the big names only? Then here is a warning for you – You are on the wrong track! Branding is a

How to create a brand identity

How to create a brand identity

What comes to your mind when you hear the name James Bond? I am pretty sure you imagine a stoic, confident, suit-clad superspy ordering his bartender “Vodka Martini, shaken not stirred” in a British accent. It does not matter whether it’s Sean Connery, Roger Moore,

10 professional tips to improve UX design

10 professional tips to improve UX design

UX or User Experience determines how good your product is to the customer. Improving the satisfaction of your customers with your products or services is complex. A well-designed UX ensures ease of use for a website or application. User interface design, or UI, is also

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