Mahmud looked at a table titled ‘current status’ on the Sirvoy software interface. There were 16 check-ins vs. 10 check-outs and the occupancy rate was at around 80%. He quickly changed the view to check what the split of the guests were by nationality. Then he jumped to another page to view room allocation. The yellow and green rows showed him the sources of the booking. A significant portion of business was driven through Agoda. Mahmud made a note to step up promotion on the hotel booking site.
As Operations Director of Richmond Hotel and Suites, a boutique hotel in Uttara, Mahmud’s key responsibilities include increasing sales and ensuring a seamless staying experience for all guests. The cloud-based software at 60USD/month seemed to be well worth the investment. It’s quite intuitive. Not only can he access important analytics easily but he can also take informed decisions pertaining to business strategy.
What is Cloud Computing
Cloud computing is a computing technology that allows remote consumption of computing resources.
From a consumer’s perspective, take Hotmail and Gmail for instance; or Dropbox and Googledrive for that matter. You don’t really need to purchase a computer to access contents. Rather you can access them from any part of the globe from any machine.
From an enterprise’s perspective, cloud computing constitutes subscribing to a software and logging in to the system remotely. A collection of servers and softwares networked together allows easy consumption of software services. For a company like Richmond Hotel and Suites, this basically means avoiding a hefty investment in on-premise hardware, software, licensing and paying an IT guy for maintenance. All Richmond Hotel and Suites has to do is to subscribe to the Software as a Service (SaaS) and consume its IT requirement, on demand.
According to IDC the worldwide public cloud services reached a total market size of $45.7 billion. This market is expected to experience a robust growth rate of 23% on a CAGR basis until 2018.
The cloud market loosely consists of three models – Software as a Service or SaaS – where businesses subscribe to an application that it can access over the internet; Platform as a Service or PaaS–where a business can create its own custom applications for its employees; and Infrastructure as a Service or IaaS–where companies can actually rent out a backbone structure from players like Amazon and Google.
Cloud Computing and SMEs
Cloud computing, as mentioned, clearly helps to reduce IT costs for companies. SMEs or startups running on a limited budget would benefit significantly from subscribing to a cloud computing service. Just like Richmond Hotel and Suites, SMEs subscribing to a cloud-based SaaS can enjoy increased productivity without investing in expensive hardware.
And SMEs are quite a force to reckon with!
In Indonesia, Micro Small and Medium Enterprises constitute 99% of total number of firms and 97% of employment according to an OECD report. In Bangladesh, 79,754 SMEs made 741 billion taka in 2003, which contributed to about a quarter of the country’s GDP at that time The sheer numbers represent how important these enterprises are for driving the wheels of economic development in emerging markets.
According to Zdnet, small and medium businesses (SMBs) in Asia-Pacific will spend US$19.8 billion on cloud in 2015 which poses a very lucrative opportunity for cloud service providers.
In neighboring India, SaaS adoption by SMBs is growing and is projected to reach USD 370 million by 2018. According to a study by Nasscom and Frost & Sullivan, SMBs are expected to spend about $18.5 billion on information technology by 2018. Software giant, Microsoft, will allow 10,000 channel partners in India to offer its Azure cloud platform to enterprises.
Frost & Sullivan reports that the Indonesian cloud computing market grew by 43% in 2012. This opportunity didn’t go unnoticed and many local data centre service providers and telecoms have entered the market either via partnering with international cloud service providers or with their own offerings. In a separate report, Frost & Sullivan projected that the cloud computing market in Indonesia would reach more than $120 million by 2017.
Cloud Computing Adoption
While companies in developed countries exercise precaution in migrating to cloud due to issues such as data privacy, security concerns and regulatory mandates, companies in developing countries pose a list of different stumbling blocks to cloud adoption. Lack of knowledge and skills to manage cloud resources, lack of awareness of what cloud computing actually involves, inadequate infrastructure (lack of reliable power and broadband connectivity), lack of adequate legal and regulatory frameworks for e-commerce – are only to name a few. Moreover, as far as drivers are concerned, developed markets adopt cloud computing to lower costs while developing economies are doing so to increase productivity, according to a Cisco Whitepaper.
Bangladesh and the Cloud Market
Richmond Hotel and Suites, by definition of Bangladesh Bank, is a small enterprise. (The Bangladesh Bank defines a small (service) enterprise as one that has fixed asset other than land and building between Tk. 50,000-50,00,000, and employs less than 50 people). Given its CRM investment on cloud computing, Richmond Hotel and Suites is using less than 1% of its annual revenue on IT.
Provided internet and computer access were not deterrents to adoption, the 79,754 strong SMEs does provide a significant opportunity for cloud players and channel members to tap into. Bangladesh is a green field of opportunities. The earliest birds swooping in to make things cloudy will surely brew up quite a storm!