How MR. DIY Achieved 14M+ Reach and 1,400+ Leads in just 60 days!
Summary
Year:
2025
Industry:
Home Improvement Retail
Team involvement:
Brand service
Services we provided:
MR. DIY, one of Asia’s largest home improvement retailers, expanded its footprint into Bangladesh with a vision to provide affordable and convenient shopping experiences. The brand focuses on home, hardware, electrical, stationery, toys, car accessories, and gifts with an "Always Low Prices" promise.
The Challenge
As MR. DIY entered the competitive Bangladeshi market, the brand wanted to:
- Rapidly build brand awareness.
- Drive massive reach across key demographics.
- Generate high engagement to introduce products and brand offerings to new customers.
- Maintain cost-efficiency across all marketing efforts.
To support this goal, a series of strategic Reach and Engagement campaigns were planned and executed across March and April 2025.
When MR.DIY entered Bangladesh; they faced a tough challenge: standing out in a crowded market without relying on deep discounts. Most shoppers didn’t know the brand, and with so many products to promote, they had to quickly build trust and awareness, all on a tight budget. To win, they needed the right audience, smart platform choices, and flawless execution—every move had to count.
The Approach
We strategically designed and executed multiple Meta (Facebook and Instagram) campaigns focused on:
1. Offline Store Launch Campaign
To generate local buzz around new store openings in Dhanmondi, Mirpur, Uttara and Jamuna Future Park, we executed hyper-targeted Meta ad campaigns focusing on reach and engagement. Custom creatives were developed to showcase the in-store experience and brand promise of "Always Low Prices."
Using location-based targeting and behavior-driven audience segmentation, we ensured that promotional content reached users living near each store, driving foot traffic and curiosity ahead of launch. The campaigns were closely monitored and optimized in real-time for maximum cost-efficiency and visibility.
2. Influencer Marketing Campaign
We collaborated with popular lifestyle and family influencers who produced authentic content showcasing their shopping experiences at MR.DIY stores. These influencer videos and posts were then amplified through paid Meta ads to boost reach, video views, and post engagement.
By combining organic storytelling with paid media buying, we were able to scale their impact, increase brand credibility, and drive meaningful engagement. Audience targeting was refined based on product interests, demographics, and shopping behavior to connect with the most relevant segments.
The Impact
In just two months, with a $2,766 media spend:
- 14M+ users reached across Bangladesh
- 17M+ video views generated
- 1.8M+ post engagements at industry-beating costs
- 11,000+ new organic Facebook followers
- 1,400+ direct customer inquiries via messaging
With an efficient average frequency of 3.07, the brand message stayed strong without causing fatigue, solidifying MR.DIY’s reputation and customer curiosity ahead of expansion.
Strategic targeting, influencer-powered storytelling, and agile optimization enabled MR.DIY to build trust, visibility, and engagement in a new market—without heavy discounts or a massive media budget.
As their ongoing media buying partner since 2024, we continue to support MR.DIY with scalable campaign strategies to fuel sustained brand growth in Bangladesh.