The year is 2004; inside one of the dorm rooms in Harvard, a young man develops a social media platform that inadvertently changes the trajectory of digital marketing and the overall marketing ecosystem forever. Fast track a decade, and that particular social media platform has now grown to become the behemoth known as Facebook, which happens to be the world’s biggest social media marketing platform. The ease of reaching out to specific audiences, various means of communication, cost-effectiveness, and the advantages of using various tools, have made social media giants like Google, Facebook, Youtube, Linkedln, Twitter, and many others, an ideal space for digital marketing.
As the world got on board this new tide of marketing, Bangladesh also did not fall behind. The drive for innovation and digitalization paved the way towards an astronomical rise in the popularity of marketing through social media platforms. Within a decade, social media marketing platforms have created abundant new opportunities for businesses.
Despite all the positives, there lies a huge challenge for social media marketing: having the capacity and eagerness to adapt to change and stay a step ahead. The digital marketing scenario constantly evolves with time and need, from changing algorithms to new options and features. Much like wild mushrooms, new social media platforms are popping up in almost every corner. It is thus crucial to identify the ideal social media marketing platforms to tap into to get maximum results for a brand.
With the existing platforms like Facebook and Google already booming and gradually becoming excessively crowded with countless marketing campaigns, it is time we start analyzing the prospects of the next big social media platforms in Bangladesh.
Let’s get the ball rolling and check out the following upcoming social media platforms for marketing in Bangladesh.
The platform has 200 million active monthly users and is spreading globally at a rapid pace. The platform is popular for having a massive array of designs, inspirational ideas, engaging information, and so much more.
The simplistic UX makes it loved by the audience, resulting in over 2 billion monthly searches on the platform. Each post also has a greater marketing lifetime, as they get pinned and constantly reap results for your brand. Many brands in the global market have already benefited a great deal. According to Small Business Trend’s research, a staggering 87% of the people using Pinterest have made a buying decision because of the promotions on Pinterest.
Reddit is almost like the new cool kid on the block, who everyone starts to like very quickly, growing by 44% in the annual year 2020 as reported by The Wall Street Journal. It performs as a social news website and forum for the mass public. Reddit offers new features and benefits for marketers that are not available elsewhere. To add to that, advertising on Reddit is cheap, has low funnel traffic, greater audience engagement, and has unbelievable power of specific targeting. It is just a matter of time before the Reddit wave hits the global market.
It is no secret that the video gaming industry is gaining ground in Bangladesh; thus, multiple online platforms are becoming more and more popular. Twitch is a platform dedicated to gamers, allowing live streaming and community-based interactions, and many more streaming options. It is an ideal space for any brand from the tech and gaming industry and male-centric products. From influencer marketing to hosting live streams to promote your brand, Twitch’s strength is that it allows you to directly connect with the targeted audience with a good conversion rate. The luxury car company Lexus for example, found a goldmine in Twitch, gaining huge success by advertising on the platform, as found out from an article published by eventmarketer.
This particular platform is already up and thriving in Bangladesh, The Business Standard stated, recording 96.8 billion messages and 26 billion audio and video calls made in 2020. The app is ideal for many brands which do not necessarily talk about premium products or services. Since the app is quite popular in rural areas and middle to low socioeconomic classes, it makes reaching out to these people much easier compared to the more popular social media apps or platforms in Bangladesh. Though underrated, the simple advertising options in IMO can be pivotal for a lot of Bangladeshi brands.
Lately, there has been a surge in adrenaline junkies and people with a passion for traveling, resulting in travel-related apps, websites, and forums gaining popularity. This makes the platform ideal for any brands working with accommodation, travel, transportation, and recreation. The best thing about it is that it is free to market in and almost guaranteed that you will always address the right audience. A few additional tools are made available by paying a fee to give you the extra edge over your competitors.
It is difficult to reach a decisive conclusion if we are to specify the platforms that are truly going to create a disruption or breakthrough in the near future. Drastic changes may come and knock off all possible outcomes. Still, these platforms are indeed worth having a look at because they show the most promise to elevate your game to the next level.