Is your marketing turning into a jhalmuri packet?

Is your marketing turning into a jhalmuri packet?

Acknowledgment – A big thank you to Shenjuti Zaman (Trainee, Copywriting), for her amazing support in composing this article and doing the research. It would have been difficult without your help. “I have a small restaurant in Dhanmondi but I am not doing any sort

Branding: Do I really need to hire an agency?

Branding: Do I really need to hire an agency?

When it comes to branding, it’s natural to feel lost or overwhelmed by the sheer number of things that need to be done. Without a proper strategy, planning, and vision, it becomes harder to execute the steps of branding successfully. Let’s not get all serious

Branding in marketing: Let’s up your game

Branding in marketing: Let’s up your game

Branding. What a fancy word it sounds like. But what is branding and what significance does it have in the marketing of your business? Branding is the entire customer experience with your brand. Starting from the visual elements like colors, logo, UI/UX design, social media

Let’s make you a branding guru!

Let’s make you a branding guru!

It is easy to confuse the term “branding” with some mysterious force that makes your brand famous, or to think it is just the visual elements, which is actually just one part of the vast process that we know as Branding. The thing is, branding

The digital marketing bubble

The digital marketing bubble

In 2010 when my then boss told me about a new media that was going to rock our marketing worlds I wasn’t quite able to fathom it. Back then digital marketing was limited to having a Facebook page and posting a few statuses at the

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