The year is 2004; inside one of the dorm rooms in Harvard, a young man develops a social media platform that inadvertently changes the trajectory of digital marketing and the overall marketing ecosystem forever. Fast track a decade, and that particular social media platform has
Social Media is the game-changer in almost every sector of digital marketing. No matter whether you are a business owner or a loyal client to a brand, the social network will connect both ends effectively. Online marketing is currently the most impactful and cost-effective way
In February of this year, I used to get agitated by the commotion from a nearby construction site. In a month or so, the noises stopped. The construction site is now barren with fungus growing on the edges of the bricks and rods. I can
The economy worldwide is crashing. Brands are dumping their marketing strategies because they’re worried about bearing the costs. Even Facebook has taken a hit as marketers have switched to organic advertisements to tighten their budgets (AdWeek 2020). They assume there is no other choice left
Picture this; you’ve decided to venture into the world of fashion by opening up a boutique through a Facebook page. You have a good sense of style, your family and friends are excited to purchase from you, and your posts look professionally done compared to
It’s always more interesting to me when I see brands giving a nod to the latest trend or successfully managing to relate their products/services with our lifestyles. Instagram is one of the finest examples of social media platforms that have sway in people’s lifestyles in
If you are a millennial, like yours truly, you would be used to the myriad of blame the world seems to put on our shoulders. We barely understand what’s happening around us, let alone understand how we are expected to act. But who are these
Success stories make us feel inspired, and taking a glance into the lives of people who made it to the top, certainly gives us that dose of motivation we all need. So here are the stories of the 5 individuals who became the most successful
When it comes to branding, it’s natural to feel lost or overwhelmed by the sheer number of things that need to be done. Without a proper strategy, planning, and vision, it becomes harder to execute the steps of branding successfully. Let’s not get all serious
Branding. What a fancy word it sounds like. But what is branding and what significance does it have in the marketing of your business? Branding is the entire customer experience with your brand. Starting from the visual elements like colors, logo, UI/UX design, social media