The upcoming social media marketing platforms

The upcoming social media marketing platforms

The year is 2004; inside one of the dorm rooms in Harvard, a young man develops a social media platform that inadvertently changes the trajectory of digital marketing and the overall marketing ecosystem forever. Fast track a decade, and that particular social media platform has

COVID-19 & the digital reawakening

COVID-19 & the digital reawakening

In February of this year, I used to get agitated by the commotion from a nearby construction site. In a month or so, the noises stopped. The construction site is now barren with fungus growing on the edges of the bricks and rods. I can

Media buying: Why stop now?

Media buying: Why stop now?

The economy worldwide is crashing. Brands are dumping their marketing strategies because they’re worried about bearing the costs. Even Facebook has taken a hit as marketers have switched to organic advertisements to tighten their budgets (AdWeek 2020). They assume there is no other choice left

Media buying: Don’t try this at home!

Media buying: Don’t try this at home!

Picture this; you’ve decided to venture into the world of fashion by opening up a boutique through a Facebook page. You have a good sense of style, your family and friends are excited to purchase from you, and your posts look professionally done compared to

Branding: Do I really need to hire an agency?

Branding: Do I really need to hire an agency?

When it comes to branding, it’s natural to feel lost or overwhelmed by the sheer number of things that need to be done. Without a proper strategy, planning, and vision, it becomes harder to execute the steps of branding successfully. Let’s not get all serious

Branding in marketing: Let’s up your game

Branding in marketing: Let’s up your game

Branding. What a fancy word it sounds like. But what is branding and what significance does it have in the marketing of your business? Branding is the entire customer experience with your brand. Starting from the visual elements like colors, logo, UI/UX design, social media

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