Are you thinking about opening a small neighborhood café with the assumption in mind that a sophisticated issue like branding is particularly suited for the big names only? Then here is a warning for you – You are on the wrong track! Branding is a
What comes to your mind when you hear the name James Bond? I am pretty sure you imagine a stoic, confident, suit-clad superspy ordering his bartender “Vodka Martini, shaken not stirred” in a British accent. It does not matter whether it’s Sean Connery, Roger Moore,
Brand accessibility is about constantly being responsive and reachable to a wide array of customers. Your brand can captivate the entire world with its meaningful logo, color palettes, and thought-provoking tagline. But if it’s not accessible enough then the magic will wear off one day
It was sometime in 2009 when I opened my Facebook account. As an over-excited teenager, I was overwhelmed by the newly discovered virtual world. From “cool” images of friends and relatives, Farmville offers, and Facebook asking me ‘What’s on Your Mind?’, I found my private
Brand perception is like a shape-shifter. It’s in a different form today but you can’t guarantee to see it in the same form tomorrow. This is where brand consultants step in to help even famous brands adapt to the ever-changing platform. If popular brands don’t
It’s always more interesting to me when I see brands giving a nod to the latest trend or successfully managing to relate their products/services with our lifestyles. Instagram is one of the finest examples of social media platforms that have sway in people’s lifestyles in
Remember the days when you desperately called one CNG auto-rickshaw after another? No? Well, me neither. Thanks to the locally developed apps, those days seemed a lifetime ago. To make our hectic lives easier, a bunch of clever minds is trying to come up with
As a 90’s kid, I can safely say, I’ve seen the world change. This is ironic because the world is always changing. But you see, the change I’ve seen is phenomenal. I’ve seen people go from having all of their devices connected to some sort
When it comes to branding, it’s natural to feel lost or overwhelmed by the sheer number of things that need to be done. Without a proper strategy, planning, and vision, it becomes harder to execute the steps of branding successfully. Let’s not get all serious
Branding. What a fancy word it sounds like. But what is branding and what significance does it have in the marketing of your business? Branding is the entire customer experience with your brand. Starting from the visual elements like colors, logo, UI/UX design, social media