The art of brand storytelling

The art of brand storytelling

People often hold the misconception that the term brand storytelling refers only to the history of the founder or the formation of the brand. This is truly not the case at all. Brand storytelling is a unique content marketing strategy where you build a connection

Branding tips for small businesses

Branding tips for small businesses

Are you thinking about opening a small neighborhood café with the assumption in mind that a sophisticated issue like branding is particularly suited for the big names only? Then here is a warning for you – You are on the wrong track! Branding is a

How to create a brand identity

How to create a brand identity

What comes to your mind when you hear the name James Bond? I am pretty sure you imagine a stoic, confident, suit-clad superspy ordering his bartender “Vodka Martini, shaken not stirred” in a British accent. It does not matter whether it’s Sean Connery, Roger Moore,

Brand consultants guiding famous brands reach consumers

Brand consultants guiding famous brands reach consumers

Brand perception is like a shape-shifter. It’s in a different form today but you can’t guarantee to see it in the same form tomorrow. This is where brand consultants step in to help even famous brands adapt to the ever-changing platform. If popular brands don’t

How’s your app-etite?

How’s your app-etite?

Remember the days when you desperately called one CNG auto-rickshaw after another? No? Well, me neither. Thanks to the locally developed apps, those days seemed a lifetime ago. To make our hectic lives easier, a bunch of clever minds is trying to come up with

You bet there’s an app for that!

You bet there’s an app for that!

As a 90’s kid, I can safely say, I’ve seen the world change. This is ironic because the world is always changing. But you see, the change I’ve seen is phenomenal. I’ve seen people go from having all of their devices connected to some sort

Branding: Do I really need to hire an agency?

Branding: Do I really need to hire an agency?

When it comes to branding, it’s natural to feel lost or overwhelmed by the sheer number of things that need to be done. Without a proper strategy, planning, and vision, it becomes harder to execute the steps of branding successfully. Let’s not get all serious

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