The art of brand storytelling

The art of brand storytelling

People often hold the misconception that the term brand storytelling refers only to the history of the founder or the formation of the brand. This is truly not the case at all. Brand storytelling is a unique content marketing strategy where you build a connection

Branding tips for small businesses

Branding tips for small businesses

Are you thinking about opening a small neighborhood café with the assumption in mind that a sophisticated issue like branding is particularly suited for the big names only? Then here is a warning for you – You are on the wrong track! Branding is a

How to create a brand identity

How to create a brand identity

What comes to your mind when you hear the name James Bond? I am pretty sure you imagine a stoic, confident, suit-clad superspy ordering his bartender “Vodka Martini, shaken not stirred” in a British accent. It does not matter whether it’s Sean Connery, Roger Moore,

Brand consultants guiding famous brands reach consumers

Brand consultants guiding famous brands reach consumers

Brand perception is like a shape-shifter. It’s in a different form today but you can’t guarantee to see it in the same form tomorrow. This is where brand consultants step in to help even famous brands adapt to the ever-changing platform. If popular brands don’t

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