Sharpen your cause marketing

Sharpen your cause marketing

In the early years of the 21st century, my craziest dream was to be Batman. Yeah, I dreamt about fighting criminals in the dead of night. Hey, you gotta agree that I had a good cause. Before you label me as absolutely bonkers, let me

Just talk to the bot!

Just talk to the bot!

Let me guess, your clients are burning with curiosity. But you’re too occupied to get back to them all at once. In such cases, why don’t you let the bot do the talking? Chatbots are basically automated programs, which act as a medium to communicate

How’s your app-etite?

How’s your app-etite?

Remember the days when you desperately called one CNG auto-rickshaw after another? No? Well, me neither. Thanks to the locally developed apps, those days seemed a lifetime ago. To make our hectic lives easier, a bunch of clever minds is trying to come up with

Is your marketing turning into a jhalmuri packet?

Is your marketing turning into a jhalmuri packet?

Acknowledgment – A big thank you to Shenjuti Zaman (Trainee, Copywriting), for her amazing support in composing this article and doing the research. It would have been difficult without your help. “I have a small restaurant in Dhanmondi but I am not doing any sort

Branding: Do I really need to hire an agency?

Branding: Do I really need to hire an agency?

When it comes to branding, it’s natural to feel lost or overwhelmed by the sheer number of things that need to be done. Without a proper strategy, planning, and vision, it becomes harder to execute the steps of branding successfully. Let’s not get all serious

Branding in marketing: Let’s up your game

Branding in marketing: Let’s up your game

Branding. What a fancy word it sounds like. But what is branding and what significance does it have in the marketing of your business? Branding is the entire customer experience with your brand. Starting from the visual elements like colors, logo, UI/UX design, social media

Let’s make you a branding guru!

Let’s make you a branding guru!

It is easy to confuse the term “branding” with some mysterious force that makes your brand famous, or to think it is just the visual elements, which is actually just one part of the vast process that we know as Branding. The thing is, branding

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