Sharpen your cause marketing

Sharpen your cause marketing

In the early years of the 21st century, my craziest dream was to be Batman. Yeah, I dreamt about fighting criminals in the dead of night. Hey, you gotta agree that I had a good cause. Before you label me as absolutely bonkers, let me

A feast for advertisers

A feast for advertisers

Over the years, HBO’s most celebrated series, Game of Thrones, beguiled us with a captivating plot and atrocious scenes. Almost every episode was viewed with fearful apprehension. From my perspective, the mastery of the show lies in how they play with our emotions. Speaking of

Is your marketing turning into a jhalmuri packet?

Is your marketing turning into a jhalmuri packet?

Acknowledgment – A big thank you to Shenjuti Zaman (Trainee, Copywriting), for her amazing support in composing this article and doing the research. It would have been difficult without your help. “I have a small restaurant in Dhanmondi but I am not doing any sort

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