Media buying: Why stop now?

Media buying: Why stop now?

The economy worldwide is crashing. Brands are dumping their marketing strategies because they’re worried about bearing the costs. Even Facebook has taken a hit as marketers have switched to organic advertisements to tighten their budgets (AdWeek 2020). They assume there is no other choice left

Best tools to help you work from home

Best tools to help you work from home

Around the beginning of March 2020, the world seems to have come to a standstill. It’s not just China, Italy, and Spain that are in lockdown due to the rising death tolls. Canada, France, New Zealand, and Denmark are on the list too (Business Insider

Make work from home smoother

Make work from home smoother

The outbreak of COVID-19 has compelled several organizations to shift to work from home. Unilever, Grameenphone, Banglalink, Robi, and several other organizations instructed their employees to work online. From 19th March ‘20, Notionhive has taken a similar approach. Although, the practice itself is not new

How to be productive during quarantine

How to be productive during quarantine

COVID-19 has made us homebound for the last couple of days. Given the current scenario, it’s safe to be in the four walls of our home. Yet we can’t deny that our boredom gets the best of us. In times like this, we would find

Media buying: Don’t try this at home!

Media buying: Don’t try this at home!

Picture this; you’ve decided to venture into the world of fashion by opening up a boutique through a Facebook page. You have a good sense of style, your family and friends are excited to purchase from you, and your posts look professionally done compared to

Wear what you watch!

Wear what you watch!

Chick flicks. They say it’s where Hollywood goes to die. We all know they have a pretty bad rap for never failing to put up underdeveloped plots and characters. Yet, some time in the midst of surfing through channels on a lazy afternoon, we’ve watched

Sharpen your cause marketing

Sharpen your cause marketing

In the early years of the 21st century, my craziest dream was to be Batman. Yeah, I dreamt about fighting criminals in the dead of night. Hey, you gotta agree that I had a good cause. Before you label me as absolutely bonkers, let me

A feast for advertisers

A feast for advertisers

Over the years, HBO’s most celebrated series, Game of Thrones, beguiled us with a captivating plot and atrocious scenes. Almost every episode was viewed with fearful apprehension. From my perspective, the mastery of the show lies in how they play with our emotions. Speaking of

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