Importance of website design to give your business its unique voice
In the age of the internet, a good website design is nothing less than a good outfit. The well-dressed person in the room makes the first impression. Intellect matters too but intellect doesn’t speak when you need to.
Data says 75% of a website’s credibility is based on the design.
You may own the greatest company in the world but if your website design is mundane, grotesque, and unusable, you’re going to shoo away a lot of potential leads.
Your website design can help create a dignifying voice for your business. In the following points, the essential of website design is discussed in detail.
Just cannot afford trust-issues
Everything matters when you want to attract a potential client to avail of services from you. The ambiance of your office, the way you communicate, your office culture, and similarly, your website design is no exception.
Having just contact details and the list of services you provide won’t do you any good. A good website design gives your visitor an idea of your company’s essence, builds credibility, makes any visitor comfortable to rely on you to avail of your services.
That one shot at branding
If you have watched Christopher Nolan’s Batman Begins (2005), you’d remember the scene where Bruce Wayne says the bat symbol stands for fear. In case you don’t, let me give a brief overview. So, his butler Alfred says, “Why bats, Master Wayne?” and Bruce Wayne replies, “Bats frighten me. It’s time my enemies shared my dread.”
Despite being macabre, there is an idea behind the bat symbol. Your company surely has an idea behind its formation. That notion needs to reflect on your website. Properly demonstrating your brand ethos and aesthetics through your well-designed website may make a visitor stick around too long to be another loyal client.
Basically, in the ocean of salmons, you need to stand out as a whale. 73% of companies invest in website designs to differentiate themselves from their competitors. After all, your website can give you that one shot to be unique as a brand.
Make your visitors feel at home
Home is where the heart is.
We can do whatever we want because we know our way out. We know what to expect in each room. Quite similarly, good website design can make your visitors feel at home.
If they find it easy to navigate, they’d be comfortable visiting back again. Inevitably, reducing the bounce rate of your website.
All about your business in 4 seconds
An insight from Google states that millennials have average online attention of 8 seconds. On the other hand, Gen Zs have an astonishing 2.8 seconds. Kids these days are very restless, eh?
Well, their restlessness needs to be taken into account. John Leo Weber from Projectmanager.com made a test to check whether a website is optimized to grab visitor’s attention in just 4 seconds. The test works this way – you open a website, click start on your timer, and close the website exactly after four seconds. If you aren’t able to answer what the website was about then the design requires improvement.
Although John made it “The Four-Second Test” there is another extended test called the “5 Second Test” that fulfills the same purpose but with just one additional second.
In this short span of time, websites need to be designed in a way that all the necessary information is presented as quickly as possible.
Adapt to advance
The importance of website design is not just limited to your desktop screen. Who are you kidding? This isn’t the 90s anymore.
A website design should be able to adapt to any device. As a matter of fact, 27% of web traffic is derived from mobile devices. This adaptability can happen through responsive web design, which enables the website to magically adjust its layout to fit a variety of devices.
Be it for aesthetics or usability, the need for brilliant website design is getting crucial day by day. As said before, a website can help your business have a unique voice. If there is a flaw in the website, you can imagine how croaky the voice might be.
- Expert Panel, Forbes Communications Council 2019, Seven Aspects Of Website Design Crucial For Drawing In Customers, viewed 10th September, 2020, <https://www.forbes.com/sites/forbescommunicationscouncil/2019/01/28/seven-aspects-of-website-design-crucial-for-drawing-in-customers/#7bb9a0dd4137>.
- Kasey Kaplan 2020, Why Every Business Needs A Website, <https://www.forbes.com/sites/theyec/2020/02/03/why-every-business-needs-a-website/#2459a8ff6e75>.