The pandemic has seen a surge in the number of new companies across the globe. With the rising number of businesses, a crisis appears in the form of hefty competitors. Acquiring customers is a task on its own, but retaining them is a whole new
The year is 2004; inside one of the dorm rooms in Harvard, a young man develops a social media platform that inadvertently changes the trajectory of digital marketing and the overall marketing ecosystem forever. Fast track a decade, and that particular social media platform has
A few days ago, I was scrolling through my news feed on Facebook when a certain owner’s post in a food review group caught my eyes. The photo of the post contained a mouth-watering picture of a burger, and large bold letters saying “Chicken burger
People often hold the misconception that the term brand storytelling refers only to the history of the founder or the formation of the brand. This is truly not the case at all. Brand storytelling is a unique content marketing strategy where you build a connection
Are you thinking about opening a small neighborhood café with the assumption in mind that a sophisticated issue like branding is particularly suited for the big names only? Then here is a warning for you – You are on the wrong track! Branding is a
What comes to your mind when you hear the name James Bond? I am pretty sure you imagine a stoic, confident, suit-clad superspy ordering his bartender “Vodka Martini, shaken not stirred” in a British accent. It does not matter whether it’s Sean Connery, Roger Moore,
“Reach for the sky!” – says Sheriff Woody, the pull string cowboy rag-doll from everyone’s favorite Toy Story. The first Toy Story film aired in 1995 and both children and adults were in awe at the nearly realistic features of Woody, Buzz, and the rest
Brand accessibility is about constantly being responsive and reachable to a wide array of customers. Your brand can captivate the entire world with its meaningful logo, color palettes, and thought-provoking tagline. But if it’s not accessible enough then the magic will wear off one day
Social Media is the game-changer in almost every sector of digital marketing. No matter whether you are a business owner or a loyal client to a brand, the social network will connect both ends effectively. Online marketing is currently the most impactful and cost-effective way
UX or User Experience determines how good your product is to the customer. Improving the satisfaction of your customers with your products or services is complex. A well-designed UX ensures ease of use for a website or application. User interface design, or UI, is also